Crafting an effective post title
Crafting an effective title is genuine art as it should aim at two main targets:
- to increase click-through
- to achieve higher search engines rankings (reads: Google).
Thus writing an effective title can’t be taken lightly; it is really difficult to craft a title that will both “help rankings and work in effect as a marketing message.”
Here are some of the most important criteria that should be kept in mind when creating a good title:
- page title should be short and concise
- each page title should be unique and the unique part should go first (if a visitor keeps several tabs from the same open, he should clearly see what each tab is about);
- it should be catchy (to communicate an effective message);
- page title should conform to the page purpose (e.g. calling to action or informational);
- page title should be based on your keywords
- page title should be focused (don’t try to include all your keywords in the title the home page);
- page title should be semantically correct (Google is likely to apply some kind of semantic analysis to titles to make sure they are not spammy).
Chances are your titles do not all comply with all above criteria. However before you go back to your blog to change its titles, keep in mind that this should be done carefully.