Plukka CEO Joanne Ooi said, “Since the site’s inception at the end of 2011, it’s been obvious to us that there is a major demand for our products in overseas markets. We have fulfilled lots of foreign orders manually and knew it was imperative to launch an international store, streamline logistics, and improve efficiency. We’re thrilled that the launch could occur before Christmas 2012.”
With Plukka’s expertise, history and network in the jewelry industry, they aim to be the world’s best destination for fine designer jewelry by bringing the industry to the doorsteps of consumers all around the world. With Plukka, high creativity, exquisite quality and a breathtaking variety of choice can be enjoyed at very accessible price points. “It’s a revolutionary value proposition and the reaction from the industry has shown us that they see our platform as the future of the industry’s success,” added Ooi.
Plukka offers reverse auction pricing and edgy, creative fine jewelry designs in diamonds, gemstones, 18K gold and sterling silver. In order to keep creativity high and prices unbeatably low, Plukka cuts out all intermediaries in the conventional retail supply chain and manufactures on demand. The result is an online catalogue of over 550 fine jewelry products all available at enormous savings (on average, 80%). Although some of its products are kept in stock, the majority of the catalogue is custom-manufactured. Since its launch, Plukka has garnered major attention and kudos from the tech, fashion and jewelry industries.
Robyn Hawk
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