CHARRIOL® USA TEAMS WITH PARAMOUNT FOR SUPPORT OF “CIRQUE DU SOLEIL: WORLDS AWAY”

by Robyn Hawk on November 18, 2012

CHARRIOL® USA TEAMS WITH PARAMOUNT PICTURES TO SUPPORT THE
THEATRICAL RELEASE OF “CIRQUE DU SOLEIL: WORLDS AWAY”

Fine jewelry brand, CHARRIOL® USA, offers customers a gift with purchase 
at participating independent retailers nationwide, in addition to offering 
a chance to participate in an opportunity drawing with one grand prize winner 
and four runners-up – all to receive fabulous CHARRIOL® USA 
and CIRQUE DU SOLEIL: WORLDS AWAY 3D film prizes.

CHARRIOL® USA, renowned for their creation of cable jewelry, will partner with Paramount Pictures this holiday season for a consumer marketing campaign supporting the studio’s upcoming theatrical release of CIRQUE DU SOLEIL: WORLDS AWAY 3D. 

The film, which opens nationwide December 21st tells the story of a young couple who when separated must journey through the astonishing and dreamlike worlds of Cirque du Soleil® to find each other.
To celebrate the release of the film, CHARRIOL® USA will offer an exciting gift with purchase opportunity exclusively at 50 select independent fine jewelry retailers nationwide from November 15, 2012 – December 31, 2012. 

With any CHARRIOL® USA purchase made during the promotion, customers will receive two free tickets to CIRQUE DU SOLEIL: WORLDS AWAY 3D.
“We are excited to partner with this amazing film. This partnership provides us the opportunity to give the great fans of CHARRIOL® USA a special gift during the holiday season,” says CHARRIOL® USA Vice President, Ori Zemer. “By offering exclusive experiences to our fans, we not only allow them to continue their love for the CHARRIOL® USA brand with their purchase of a special item, but to continue their experience through one-of-a-kind events.”
Additionally, CHARRIOL® USA will offer an opportunity drawing at participating 
independent retailer locations. The grand prize will include a $2,000 CHARRIOL® USA shopping spree at the participating retail location where they entered, film-themed
prizes, and a private screening of CIRQUE DU SOLEIL: WORLDS AWAY 3D in their hometown. The four runners-up will receive a CHARRIOL® USA Le Cirque bangle valued at $495 and CIRQUE DU SOLEIL: WORLDS AWAY 3D filmed-themed gift.

“We are so thrilled to have the Charriol brand adding to the excitement around this incredible film with their marketing campaign,” commented LeeAnne Stables, President of Consumer Products and head of worldwide partnerships for Paramount Pictures. “What a perfect gift during the holidays - beautiful jewelry and a fantastic family film”.
The opportunity drawing will take place from November 15 - December 26, 2012 and the entire promotion will be supported by uniquely creative advertisements featuring art from the film alongside the CHARRIOL® USA product.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed
entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with prominent and respected film, television and digital entertainment brands.

Paramount controls a collection of some of the most powerful brands in filmed  entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies.

PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

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