#JWLV – Color, Color Everywhere at LUXURY! #JCK2013

May 28, 2013

Vivid brilliant COLOR!   …from the most translucent Mother of Pearl I have ever seen (I really thought it was Moonstone) from Cassis – to a rainbow of color at MIIORI – Garnet & Tourmaline in every hue at Coast and Slices in Sapphire & T…

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#JWLV – Colored Gems LUXURY Style! #Luxury2013

May 28, 2013

LUXURY is OPEN!!!  Running Tuesday through Thursday, THIS is the way to do this part of the show.  This invitation only run-up to the main event makes buying not only a calmer and more elegant buying event.  I would imagine that if you a…

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#JWLV – Colored Gems ROCK the LV Antique Jewelry & Watch Show

May 28, 2013

At the LVAntique Jewelry & Watch Show it is interesting to see which colored gems were prevalent in different time periods.  Today we are excited by all the amazing colors of Garnet and some of the really exciting newer African Gems like Tanza…

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#JWLV – Education – Digital, Social, E-Commerce and Marketing to NextGEN Buyers

May 28, 2013


If you follow any of my blogs you know that I love to learn! Trade Shows offer you the opportunity to learn from people who are experts in their field – you are saving dramatically the cost of personal time and consultation.  This is the final in a series of three posts on the Seminars I recommend…
  1. Education – Sourcing Issues and Gems & Gem Treatment
  2. Education – Metals & NEW Alloys, Made In The USA and Cool Bridal!
  3. Education – Digital, Social and Marketing to NextGEN Buyers

So get your “Student” cap on and lets go!!!!  



Roadmap to a Successful Online Marketing and Web Presence #402

Date: Thursday, May 30
11:30 am – 12:45 pm
Location: Tradewinds D
Speaker: Alex Fetanat

Description:
We all know how important a website is to a business’s online strategies. Almost every business needs an online presence to reach buyers in this digital age. A company’s website is its virtual storefront. Whether you are looking to build your first website, or if your existing website isn’t getting traffic and leads, you may wonder what will really take to have a great web presence. Having a website alone isn’t the key to great results. Instead, it’s the ability to turn your website in to a marketing platform. Your website has a significant goal and it needs to wear many hats. A website needs not to just exist, it needs to perform. It needs to attract, educate and convince the visitors to take action. In this seminar, you will learn what you need to do to create an effective web presence and how to drive traffic and convert.


How to Protect Yourself on Facebook #411

Date: Friday, May 31
8:30 am – 9:45 am
Location: Tradewinds D
Speaker: Matthew Perosi
Description:
How much sharing is too much, and how exposed are you simply because you were being friendly on Facebook? Personal security is very important in our industry, and real world security can be left wide open if you leave huge digital footprints online for people to follow. Checking in on Facebook Places, sharing locations with your friends, and allowing Facebook Apps to access your personal information can unintentionally lead to life threatening situations. This session will look at Facebook’s current security settings and how each one affects who, when, and where others see your online activity.

Brand Intelligence for Smart Business Development: How Designers Can Become Indispensable #312

Date: Friday, May 31
10:00 am – 11:15 am
Location: Tradewinds B
Speaker: Andrea Hansen
Description:
An exploration of how intelligent brands and businesses become valuable in the marketplace; what sets them apart; how to develop solid and long term growth strategies that are right for you.

The 4 C’s of Successful Social Media #412

Date: Friday, May 31
10:00 am – 11:15 am
Location: Tradewinds D
Speaker: Renee Martinez

Description:
Whether your company is first launching your social media campaign or have had a presence in the social media space already, this session will serve to provide you with a checklist of things to do to be successful. You will come away from this session with practical hands-on suggestions, case studies and advice that will give you an edge on your competition. Be prepared to take notes, ask questions and get social.

Are You Ready for YouTube & Other Public Speaking Opportunities #313
Date: Friday, May 31
1:00 pm – 2:15 pm
Location: Tradewinds B
Description:
Don’t be camera shy! Find out how you can dramatically increase your influence with 10 Secrets of the most successful public figures & brands! Mobile Apps, Smart Phones and Video have changed the rules of persuasion. So, from the microphone to video and from the board room to center stage, you are just ten steps away from increasing your influence exponentially. Join Diane Warga-Arias who is known internationally for her talent at combining education with entertainment ….and you will triumph over your fear, increase your confidence and enjoy the power of persuasion!
Masters of Social Media: Why You Are Killing Your Facebook Page #413
Date: Friday, May 31
1:00 pm – 2:15 pm
Location: Tradewinds D
Speaker: Shane O’Neill
Description:
Go beyond “how to get fans”, and learn the difference between quality and quantity and how it impacts the successes in social media. Also see how to grow an “organic” fan base without relying on contests and promotions. We will review the quality of engagement on your social pages, assess potential problems, and provide valuable information on what not to do so that you become a Master of social content.
Understanding the Next Wave of Jewelry Consumers – Social, Engaged, Informed #314
Date: Friday, May 31
2:30 pm – 3:45 pm
Location: Tradewinds B
Speaker: Ben Smithee
Description:
The jewelry industry is experiencing an interesting shift in the consumer marketplace, similar to that of the global retail and consumer packaged goods environments. The Gen Y/Millennial consumer is more connected, more engaged and more informed than ever before, and their wants and needs have a unique nuance that takes specific attention and expertise in order to be fulfilled. What makes them tick? What makes them click? What makes them buy? But, more importantly, what makes them become loyal advocates and ambassadors for YOUR brand? Ben Smithee is the CEO of SPYCH, and regularly consults companies such as Rio Tinto, Del Monte, HSN, General Mills, eBay, The American Cancer Society, and many more of the world’s leading brands. He has been labeled one of the Top 10 Youth Marketing Professionals, “a true innovator”, “The Rosetta Stone for Gen Y” and has been a featured keynote speaker around the world. This session will take you into the mind of the Millennial and provide you with information to start preparing your business for the future.

Social Media for Bridal Jewelry Retailers #414

Date: Friday, May 31
2:30 pm – 3:45 pm
Location: Tradewinds D
Speaker: Laura Cave

Description:
At The Knot we interact with today’s brides and grooms on social media sites all day every day. Join us as we share what works and what’s not worth your time in the world of social media marketing. Learn what really motivates today’s brides and grooms and join us as we share what some of the country’s most successful jewelry stores are doing to attract, convert, and keep profitable relationships with customers through social media marketing.

E-Commerce: What You Need to Know Before Starting #415

Date: Friday, May 31
4:00 pm – 5:15 pm
Location: Tradewinds D
Speaker: Matthew Perosi
Description:
Other industries have made huge advancements with e-commerce while the jewelry industry has been left behind. Reports of e-commerce success rates for jewelers are low and discouraging, and many jewelers who attempt to launch e-commerce sites never get them completed. Some website attempts simply fail once jewelers actually find out what it really takes to make e-commerce work. In this session you will find out what huge setup hurdles your website designer don’t tell you before getting started. Attendees will walk out of this session with a clear understanding of what setup steps are needed before the e-commerce website is even launched, and some ideas how to potentially make it work once it is launched. Alternative website suggestions will also be provided for jewelers who want e-commerce but simply need an easier approach than doing it themselves.
The Digital Marketing Revolution: How a Focused Digital Strategy Changes the Game #321
Date: Saturday, June 1
8:30 am – 9:45 am
Location: Tradewinds B
Speaker: Shane O’Neill

Description:
Master the world of digital marketing by learning how things like paid search, Facebook advertising and mobile marketing drive traffic in ways that are cost effective, trackable, scalable, and easily validated. Learn how to understand and budget for these “media buys” including strategy and traditional media integration.

Social Media, The Good the Bad, and the Ugly #522

Date: Saturday, June 1
10:00 am – 11:15 am
Location: Tradewinds EF
Description:
Here’s your opportunity to tap into the knowledge of some of the jewelry industry’s most proficient social media users. Hear from actual jewelry professionals that “get it” and understand what it takes to run successful buzz-generating campaigns. Learn how you can drive sales into your door and secure the position in your market to be the go-to social jeweler connecting with existing and undiscovered consumers. 

How to Use Public Relations and Social Media to Get Your Business Noticed #324

Date: Saturday, June 1
2:30 pm – 3:45 pm
Location: Tradewinds B
Speaker: Amanda Gizzi
Description:
Public Relations is an essential part of every successful business. The rapid rise in social media, e-news and blogs has drastically changed how consumers get news and build loyalty to brands and businesses. However, traditional public relations shouldn’t be abandoned. In this session, you will learn the keys to leveraging traditional public relations tactics with social media and uncover how to have a comprehensive brand presence in both the physical and digital worlds we live in.

The Next Generation Customer, Who Are They and How Do we Sell to Them? #524

Date: Saturday, June 1
2:30 pm – 3:45 pm
Location: Tradewinds EF
Description:
The balance of power is shifting. Today’s consumers are smarter and more well informed than at any other time in history. How consumers communicate, learn about products, and make purchasing decisions has dramatically changed, and the retail world has moved from caveat emptor (buyer beware) to one of caveat vendor (seller beware). This workshop will explore the trends and shifting demands of the next-generation consumer and discuss strategies for how best to engage them on their terms through multiple channels and many touch-points.

Think Digital #325

Date: Saturday, June 1
4:00 pm – 5:15 pm
Location: Tradewinds B
Description:
This educational session will explain digital marketing in an understandable down to earth way whether you own 1 store or 100. Social Media, SEO, PPC, SEM, SMO, Blog, Micro-Blogging, Penguin, Panda, Facebook, Google +, Twitter, Adwords, Analytics, Maps, Places, Apple and Android Apps, Flickr, Tumblr, Instagram, Pinterest, Wordpress, Joomla, e-commerce, content marketing what does it all mean? Jewelers get bombarded with sales calls every day, we will decipher the digital code and break it all down into digestible pieces so you can zero in on what really works. Come with all your questions and leave with an actionable plan to conquer your online market.
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#JWLV – Education – Metals & NEW Alloys, Made In The USA and Cool Bridal!

May 27, 2013


If you follow any of my blogs you know that I love to learn! Trade Shows offer you the opportunity to learn from people who are experts in their field – you are saving dramatically the cost of personal time and consultation.  This is the second in a series of three posts on the Seminars I recommend…

  1. Education – Sourcing Issues and Gems & Gem Treatment
  2. Education – Metals & NEW Alloys, Made In The USA and Cool Bridal!
  3. Education – Digital, Social and Marketing to NextGEN Buyers


So get your “Student” cap on and lets go!!!!  



Bench Wizardry and Profit Magic: Creating and Working with Palladium #202

Date: Thursday, May 30
11:30 am – 12:45 pm
Location: Tradewinds C
Speaker: Linus Drogs
Description:
The Palladium Alliance International (PAI) has been working tirelessly to get the word out! Today, educated consumers all over the country are asking for palladium jewelry, and more and more designers and manufacturers are offering palladium as another precious metal option in their line. How familiar are you with this unique metal? What do you need to know to insure quality and success at the counter and at the bench?

The Palladium Profit Advantage #405
Date: Thursday, May 30
4:00 pm – 5:15 pm
Location: Tradewinds D
Speaker: Roxana Lucas
Description:
Palladium is hot, white and NOW. Now is the time to learn everything about selling today’s white metal, and about what the Palladium Alliance International (PAI) is doing to help increase your business! Educate yourself on the power of palladium and learn how successful jewelers and today’s top designers are working with and selling palladium with phenomenal success. The Palladium Alliance International (PAI) has been actively driving one of the strongest consumer advertising initiatives in industry history. Your customers know about Palladium. Are you ready?

Working with New Alloys and Metals #203
Date: Thursday, May 30
1:00 pm – 2:15 pm
Location: Tradewinds C
Description:
With the price of gold and platinum at all-time highs, many retail jewelers are introducing lines that incorporate new sterling silver alloys, non-karated alloys, and also contemporary metals like tungsten, titanium, stainless steel, cobalt chrome, and zirconia ceramic. While these “new” metals are attractive and popular with consumers, it’s important for jewelers to know their unique properties so they can advise their clients on issues such as scratch resistance, general durability, cleaning methods, sizing and repair, and emergency removal techniques. Armed with information from this expert panel, a retailer can sell these “new” metals with confidence and enthusiasm.

Made in the USA #205
Date: Thursday, May 30
4:00 pm – 5:15 pm
Location: Tradewinds C
Description:
Panelists will discuss various aspects of manufacturing jewelry in the U.S. and competing with overseas suppliers. Directors of leading American jewelry manufacturing firms will share the challenges and benefits of keeping their operations home-grown, as well as what “Made in the USA” means for the retailer and, ultimately, the consumer.

The Coolest Bridal Styles You Should Have in Your Store #214

Date: Friday, May 31
2:30 pm – 3:45 pm
Location: Tradewinds EF
Description:
With 2,500 exhibitors at JCK Las Vegas and JCK LUXURY—and a multitude of other fabulous designers not even on the show circuit—it is a daunting task to even think about choosing the right ones for your store. That’s why JCK has done some of the work for you; based on yearlong market work and trade show trips, the market editor for JCK magazine invites you to learn about some of the freshest bridal jewelry designs available today, and why you should consider stocking them in your store. Bonus: pick up a cheat sheet of ones you can find at the show to make the decision-making process easier.


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#JWLV – Couture – Alberto Parada Debuts With Two Tempting Previews

May 26, 2013
Interested in NEW Brands showing for the FIRST TIME?

2013 Award Winning Sustainable Fine Jeweler, Alberto Parada 
debuts at The Couture Show!

Stop by Booth #613 at Wynn Las Vegas from May 30th – June 3rd




About Alberto Parada
Award Winning Jewlelry Designer Alberto Parada was born in New York City but spent most of his youth in South America. Alberto Parada’s debut in the jewelry world came in 2007 when he participated in the first Seattle Green Fashion Week. All of his pieces are made with the highest quality of reclaimed gold, fair- trade gems and conflict free diamonds. His celebrity fan base includes starlets like Milla Jovovich, Victoria Justice, Jaimie Alexander, Kathy Griffin and many more. His jewelry can now be found in over 30 stores nationwide and growing! To learn more about his sustainable practices or to view the collections please visit www.albertoparada.com
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#JWLV – Education – Sourcing Issues and Gems & Gem Treatment

May 25, 2013

If you follow any of my blogs you know that I love to learn! Trade Shows offer you the opportunity to learn from people who are experts in their field – you are saving dramatically the cost of personal time and consultation.  This is the first in a series of three posts on the Seminars I recommend…

  1. Education – Sourcing Issues and Gems & Gem Treatment
  2. Education – Metals & NEW Alloys, Made In The USA and Cool Bridal!
  3. Education – Digital, Social and Marketing to NextGEN Buyers


So get your “Student” cap on and lets go!!!!  

Ruby Treatment Identification #301

Date: Thursday, May 30
10:00 am – 11:15 am
Location: Tradewinds B
Speaker: Shane McClure
Description:
This presentation will discuss the common treatments to ruby that can be found on the market today and their detection.

Colored Gemstone Jewelry: Stepping Stones to Success in the Coming Season #302

Date: Thursday, May 30
11:30 am – 12:45 pm
Location: Tradewinds B
Speaker: Doug Hucker
Description:
Colored gemstone jewelry is rapidly evolving from just a fashion staple to one of the primary sources of growth in revenue and margins in the retail industry. Attend this seminar with Douglas K. Hucker, CEO American Gem Trade Association he looks at the marketplace, the trends and the issues that are impacting your success with this exciting and challenging product.
How to Run a Roundtable to Sell Colored Gems, Satisfy Your Clients, and Generate Ongoing Custom Work #304
Date: Thursday, May 30
2:30 pm – 3:45 pm
Location: Tradewinds B
Description:
What enhances a client’s desire to purchase? Experience shows us that desire is greatly elevated after they touch and hold in their hands over 100 gems in a single evening. When clients trust their jeweler to create a beautiful custom design for their magnificent gem, they become enthusiastic collectors and repeat clients. Learn how well planned, well-scheduled, well-executed colored gemstone roundtables can help you sell colored gems, satisfy your clients, and generate on-going custom work.
Tanzanite: Facts, Fairytales and Fakes #305
Date: Thursday, May 30
4:00 pm – 5:15 pm
Location: Tradewinds B
Speaker: Hayley Henning
Description:
An educational seminar discussing Tanzanite and The Story Behind The Stone, and feature guest speaker Jeffery Bergman, GIA, discussing his findings on gemological rumors in the industry. Hayley will also cover the work of The Tanzanite Foundation, and what it can do for the retailer at store level.

Doing Good is GOOD Business #G02
Date: Friday, May 31
11:30 am – 12:30 pm
Location: Tradewinds EF
Description:
Consumers in today’s connected world expect companies to do well and to do ‘good’. They research and reward companies who have a social purpose as part of their corporate social responsibility efforts. This seminar will explain what this means for the diamond industry, how to identify your social profile, and how to communicate this to your customers.


Protect Your Bottom-Line With the Diamond Source Warranty Protocol #422

Date: Saturday, June 1
10:00 am – 11:15 am
Location: Tradewinds C
Description:
In today’s global marketplace, there’s increased pressure from the public, human rights groups and governments to bring greater transparency and accountability to supply chains. In this session, Jewelers of America, the Jewelers Vigilance Committee and the Diamond Manufacturers & Importers Association of America will present information on the Diamond Source Warranty Protocol, a new voluntary approach to inventory management they developed to help individual businesses begin to work with their suppliers toward a higher level of assurance with regard to diamond sourcing. Learn about the Protocol and how you can begin using it in your business.

Responsible Gold Sourcing – Industry efforts that support gold supply chain due diligence and chain-of-custody #223

Date: Saturday, June 1
1:00 pm – 2:15 pm
Location: Tradewinds A
Description:
The jewelry supply chain is increasingly asked about responsible sourcing of gold. This session features a sector-wide panel of experts from mine to retail that will share their efforts and experiences to address gold sourcing. Issues covered will include – i) the RJC Chain-of-Custody standard: how it addresses both conflict sensitive sourcing and responsible business practices through the supply chain ii) why conflict-sensitive sourcing is essential iii) synergy between industry initiatives iv) implementation experiences.

Ethical Facets in Diamond Sourcing #425

Date: Saturday, June 1
4:00 pm – 5:15 pm
Location: Tradewinds C
Description:
Did you know that about 15% of global gem quality rough diamonds come from artisanal sources? To protect your industry’s reputation, DDI is working with these sources to ensure ethical production of diamonds in some of the most vulnerable areas. Come and hear about DDI’s work and why DDI is supported by companies from mining to retail, such as, BHP Billiton, Brilliant Earth, Cartier International, De Beers, Rio Tinto Diamonds, Rubel & Menache as well as trade associations like Diamond Manufacturers & Importers Association of America, International Diamond Manufacturers Association (IDMA), JCK Industry Fund, Jewelers of America, Responsible Jewellery Council and by the Kimberley Process, including governments and civil society. DDI is a leading development-focused, conflict prevention initiative, which brings together NGOs, governments, the private sector and NGOs in a concerted effort to help formalize and improve socio-economic conditions in the ADM sector. After DDI’s inception in December 2006, heads of state meeting at the G8 Summit in June 2007 noted that their support for the organization. “…encourage support for the … multistakeholder Diamond Development Initiative (DDI), which emerged from the Kimberley Process to strengthen the developmental impacts associated with artisanal diamond mining in Africa”.
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#JWLV – Watching With Ritmo Mundo…REFLEX

May 25, 2013

As you know I rarely cover watches on The Daily Jewel – but last year at the JCK Show I fell hard for Ritmo Mundo’s REFLEX Watch! For 2013 the REFLEX is back in new colors and NEW is a watch called Quantum! Comprised of just 3 materials, carb…

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Scott Kay Promotes Daughter Tiffany To VP Merchandising & International Relations

May 24, 2013

               Scott Kay Appoints Daughter With Executive Promotion                                   

Bridal and Fine Fashion Divisions are Strengthened by Continued Evolution


Scott Kay proudly announces the promotion of daughter, Tiffany Kay, as Vice President of Merchandising and International Relations of Scott Kay, Inc.

Tiffany Kay has been with Scott Kay, Inc. for over seven years and continues to work closely with her father in all facets of brand development.  While continuing to manage and cultivate a select few of Scott Kay’s key independent retailers within the US, her expertise in all aspects of the brand’s designs and knowledge of sales and distribution align her perfectly in her new role as VP of Merchandising and International Relations.  Tiffany will oversee all of the brand’s merchandising as well as the company’s international growth.  Her laser sharp focus has proven to be a significant factor in geographical expansion as well as substantial added advancements for the company.
 
“Tiffany has been an employee of Scott Kay Inc. for almost eight years now, and as an employee she has exceeded my expectations with her determination and passion for this company.  She exudes leadership and shares the same values, ethics, and most importantly, drive, as I do.  And one last thing– Ownership in the sense that she is accountable to always overachieve her goal,” stated Scott Kay, CEO.

“With this, I am very proud as the CEO of Scott Kay Inc. to announce my daughter Tiffany Kay as Vice President of Merchandising and International Relations.” Scott Kay concluded.

About Scott Kay
 Known for his pioneering spirit, Scott Kay resurrected Platinum in the United States. He was named international spokesperson for the re-birth of Palladium, elected spokesperson by De Beers for their Millennium Diamond launch and the driving force behind men’s and ladies fine fashion jewelry. Scott Kay is a highly sought after industry educator and the most celebrated artisan within the jewelry industry.  He has appeared on international magazine cover and countless national television programs. He is often referred to as the gatekeeper to the fine jewelry industry due to his craft precision and his unconventional methods of unrestricted communication.  Scott Kay fine bridal and fashion designs are available at thousands of fine retail locations and select online avenues and growing. For more information, please visit www.scottkay.com  

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#JWLV – World Trade Jewelers – Candy, Games and a World Preview!!!

May 24, 2013

Has FUN been missing from your store?  World Trade Jewelers brings you fun!You already know their Hershey Kiss Jewelry and the recent Sweethearts!!!Now – the ALL NEW Scrabble line!!!This is one Booth you don’t want to miss – Booth S12449 at t…

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