Yesterday, I attended a shop critique workshop in the Etsy Virtual Labs. I was one of the lucky ones who made it into the hot seat to have my shop critiqued. Here are some things that I learned about how to improve my shop
- Use all the tags available to you
- Use all five photo slots for each piece
- Add more views, angles, and closeups of the pieces
- Put Canada as a separate shipping destination
- Add more in the description about how things were made
- Point them to my profile in my shop announcement
- Use the title area under the banner for something more than repeating the shop’s name
- Add photos of jewelry to the shop banner
- Crop images to make them square rather than, or in addition to, using the black spacers
Here’s some other stuff that came up:
- Promote off Etsy — blogs, flickr, myspace, post business cards on bulletin boards, twitter
- See the “pimp your shop” article in the shop makeover series in the Storque
- See the listing checklist in The Storque
- See the Seller Handbook in The Storque
- See the article on props and how to style photos in The Storque
- See the article on the art of pricing in The Storque
I hope this info will be useful to those of you who, like me, are new to selling on Etsy.
delpfinewelch
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At last, a “how to improve your Etsy sales” article that doesn’t advise buying a showcase! Thank you. I wish I’d been warned that I’d be better off spending my $7 on offsite advertising before I wasted my precious advertising dollars.
This was useful. Thanks! I am re-doing all my product names based on this advice.
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