Remember the post I wrote a few days ago, “To Social Network–or Not“—where I wondered about whether social media/social networking is worth the effort from a business perspective? Well, I stumbled across this very interesting post by Jeff Bullas, over at Jeffbullas’s Blog.
8 Steps To Demonstrate Positive Return On Investment For Social Media Marketing
[I've written a few long-looking posts recently, so I won't comment on this one except in the actual comments---in response to yours. And by the way, I'll be posting more of these informational pieces for which I won't be offering much commentary. Much of that is because I want to place the info on my blog where I need it and can easily access it---and then, of course, I don't mind sharing it with you! Also, I know it can be kind of overwhelming to always see LONG posts---so I want to kind of keep them as short as possible when I can.]
