Swiss Team Player
2 Minute Read
The combination of Swiss precision and a cosmopolitan approach in terms of design are the decisive aspects in the success of the Swiss watch brand Pierre Junod. Its owner is a real team player: He develops his chronographs with very young and also established designers.
Fresh and unusual in design, while manufactured in precision work using the best materials (rustproof steel, quartz, scratchproof sapphire glass, aluminum and leather), these are the properties associated with watches from the House of Pierre Junod, all produced in the Swiss studios in Bienne. The company founders Danuta and Pierre Junod have "A lot of fun commissioning young and enthusiastic and also internationally renowned architects and designers with the development of demanding chronographs for the collection." Accordingly, therefore, the collection contains watches by Michael Graves, who, among other things, designed the Public Library in Denver, by Mario Botta, responsible for the architecture of the Museum of Modern Art in San Francisco and die Cathedral of Evry (France), or by the Italian designer couple Lella and Massimo Vignelli. The list also includes young, creative professionals like the interior designer Sandrine Oppliger; Pierre Junod has a lot of trust in her stylistic sense and translation in design. But regardless of who the designer is, it is a fundamental principle of the cooperation for Junod to implement the watch concepts as close to the original as possible - the form, color and size should resemble the design drawings to the greatest possible extent. And this leads to the logical conclusion: the brand is equally distinctive as the variety of the watches.
by Prisca DeGroat
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